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Artificial Intelligence Marketing and Predicting Consumer Choice


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Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.

READERSHIP: General (US: Trade)


ISBN-10: 0749479558
ISBN-13: 9780749479558
Author: Struhl, Steven
Publisher: Kogan Page Ltd
Publication date: 2017 April
Format: Paperback
Language: English
Dimensions: 158 x 234 x 17 mm
Weight: 418 g Pages: 272 pages


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