With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe.
Breaking Through, 2nd EditionREADERSHIP: General (US: Trade)
ISBN-10: 1137395494
ISBN-13: 9781137395498
Author:
Vandermerwe, Sandra /
Publisher: Palgrave Macmillan
Publication date: March 2014
Format: Hardback
Language: English
Dimensions: 240 x 157 x 22 mm
Weight: 612 g
Pages: 292 pages, XVII, 292 p. pages
Title: Breaking Through, 2nd Edition