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Breaking Through, 2nd Edition


9781137395498 Breaking Through, 2nd Edition
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With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Breaking Through, 2nd Edition

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ISBN-10: 1137395494
ISBN-13: 9781137395498
Author: Vandermerwe, Sandra /
Publisher: Palgrave Macmillan
Publication date: March 2014
Format: Hardback
Language: English
Dimensions: 240 x 157 x 22 mm
Weight: 612 g Pages: 292 pages, XVII, 292 p. pages
Title: Breaking Through, 2nd Edition










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