China Goes West

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete. China Goes West

READERSHIP: Professional & Vocational

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ISBN-10: 1137293926
ISBN-13: 9781137293923
Author: Backaler, Joel /
Publisher: Palgrave Macmillan
Publication date: April 2014
Format: Hardback
Language: English
Dimensions: 224 x 146 x 19 mm
Weight: 404 g Pages: 190 pages, XVII, 190 p. pages
Title: China Goes West

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