Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.
Managing Cross-Cultural CommunicationREADERSHIP: Tertiary Education (US: College)
ISBN-10: 1137507462
ISBN-13: 9781137507464
Author:
Maude, Barry /
Publisher: Macmillan Education UK
Publication date: April 2016
Format: Paperback / softback
Language: English
Dimensions: 159 x 234 x 15 mm
Weight: 432 g
Pages: 280 pages, 280 p. pages
Title: Managing Cross-Cultural Communication