Metaphor and Persuasion in Strategic Communication

Name: Metaphor and Persuasion in Strategic Communication
Brand: Taylor & Francis Ltd
SKU: 9781138732414
Price: 114.00 GBP
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9781138732414 Hardback

18 October 2018

↪ Discourse analysis
↪ Communication studies

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9781138732414 Metaphor and Persuasion in Strategic Communication

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Metaphor and Persuasion in Strategic Communication

READERSHIP: Postgraduate, Research & Scholarly,Undergraduate

ISBN-10: 1138732419
ISBN-13: 9781138732414
Author: Ferrari, Federica (University of Bologna, Italy) /
Publisher: Taylor & Francis Ltd
Publication date: October 2018
Format: Hardback
Language: English
Dimensions: 160 x 236 x 17 mm
Weight: 540 g Pages: 270 pages, 1 Line drawings, black and white; 7 Halftones, black and white; 7 Tables, black and white pages
Title: Metaphor and Persuasion in Strategic Communication

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