Metaphor and Persuasion in Strategic CommunicationREADERSHIP: Postgraduate, Research & Scholarly,Undergraduate
ISBN-10: 1138732419
ISBN-13: 9781138732414
Author:
Ferrari, Federica (University of Bologna, Italy) /
Publisher: Taylor & Francis Ltd
Publication date: October 2018
Format: Hardback
Language: English
Dimensions: 160 x 236 x 17 mm
Weight: 540 g
Pages: 270 pages, 1 Line drawings, black and white; 7 Halftones, black and white; 7 Tables, black and white pages
Title: Metaphor and Persuasion in Strategic Communication