Harry Potter

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been. Harry Potter

READERSHIP: General (US: Trade)

---

ISBN-10: 1349301086
ISBN-13: 9781349301089
Author: Gunelius, Susan /
Publisher: Palgrave Macmillan
Publication date: June 2008
Format: Paperback / softback
Language: English
Dimensions: 154 x 247 x 18 mm
Weight: 346 g Pages: 194 pages, XIX, 194 p. pages
Title: Harry Potter

---