Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement.
Role of Language and Symbols in Promotional Strategies and Marketing SchemesREADERSHIP:
General (US: Trade)
IGI GlobalPublication date:
225 x 289 x 29 mm
1146 g Pages:
300 pages pagesTitle:
Role of Language and Symbols in Promotional Strategies and Marketing Schemes