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Role of Language and Symbols in Promotional Strategies and Marketing Schemes


9781522557784 Role of Language and Symbols in Promotional Strategies and Marketing Schemes
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Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement. Role of Language and Symbols in Promotional Strategies and Marketing Schemes

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ISBN-10: 1522557784
ISBN-13: 9781522557784
Author:
Publisher: IGI Global
Publication date: October 2018
Format: Hardback
Language: English
Dimensions: 225 x 289 x 29 mm
Weight: 1146 g Pages: 300 pages pages
Title: Role of Language and Symbols in Promotional Strategies and Marketing Schemes










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