Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement.
Role of Language and Symbols in Promotional Strategies and Marketing SchemesREADERSHIP: General (US: Trade)
ISBN-10: 1522557784
ISBN-13: 9781522557784
Author:
Publisher: IGI Global
Publication date: October 2018
Format: Hardback
Language: English
Dimensions: 225 x 289 x 29 mm
Weight: 1146 g
Pages: 300 pages pages
Title: Role of Language and Symbols in Promotional Strategies and Marketing Schemes