Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Name: Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Brand: IGI Global
SKU: 9781522557784
Price: 194.00 GBP
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9781522557784 Hardback

30 October 2018

↪ Sales & marketing

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9781522557784 Role of Language and Symbols in Promotional Strategies and Marketing Schemes

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Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement. Role of Language and Symbols in Promotional Strategies and Marketing Schemes

READERSHIP: General (US: Trade)

ISBN-10: 1522557784
ISBN-13: 9781522557784
Author:
Publisher: IGI Global
Publication date: October 2018
Format: Hardback
Language: English
Dimensions: 225 x 289 x 29 mm
Weight: 1146 g Pages: 300 pages pages
Title: Role of Language and Symbols in Promotional Strategies and Marketing Schemes

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