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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context


9781911396987 Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context
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This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture. Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

READERSHIP: Professional & Vocational


ISBN-10: 1911396986
ISBN-13: 9781911396987
Author:
Publisher: Goodfellow Publishers Limited
Publication date: July 2019
Format: Paperback / softback
Language: English
Dimensions: 156 x 232 x 20 mm
Weight: 434 g Pages: 256 pages, 40 Figures pages
Title: Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context










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